Social Media and SEO are much more connected than we might think they are. Sure, one is strictly tailored for day-to-day audiences, the other, is a bit more of a long-term project, as it looks to create content that features specific key words which particularly match the search-engine queries of possible customers. Social Media looks to influence and engage on a daily basis, while SEO, a slow-impact but highly effective digital marketing strategy, tries to organically reach new visitors through custom-made content and optimized website copy.
Today, search engines simply look to follow trends and activity of real people, this means that through the implantation of sharable, engaging content (through social media) and highly optimized website copy and blogs, your business is on its way to tangible success (a.k.a, new clients, bigger contracts).
Having a strong, ever-present and optimized online presence is key to ideal growth. It not only allows you to get ahead of the competition, but it also lends itself to build credibility between your business and your current and prospective clients.
Building Brand Awareness
By optimizing website copy and blogs, you are able to see your business’ website rise to the top of the search engines. This makes your website much more visible to prospective clients when they are searching for topics that are relevant to your business. Another way to build brand awareness is by taking bits of information and turning them into neat graphics—these images engage and delight your social media audience, but also their friends. You have now captured the attention of a whole new audience!
Fostering credibility, becoming an authority
Through informative keyword-centric blog entries and sharable visual content you will not only see more organic traffic on your site, but you will also be presenting your clients, and clients to be, with useful information that will keep them coming back for more (and most likely hire you!). You’ve now become a credible and authoritative source on the Internet.