Blogging is an integral part of any business’ success.
What is a blog?
Blogs are essentially niche driven ‘newspapers’. Although many of them are not precisely about news, blogs provide updated, relevant and interesting information/opinions on specific topics. Successful blogs are updated with frequency, and they, usually, contain engaging content. Although the ultimate goal of a blog is to present information, it also serves as an excellent space to engage in discussions and ultimately make substantial connections with people reading the material. Countless of CEOs are blogging for this sole purpose. For instance, Richard Branson from Virgin, and Tim Cook from Apple are great examples of public figures that have adopted blogging as an effective way to communicate with both their peers, and people that consume and admire their products.
Reasons why you should be blogging:
Drives customers to your website
People are always looking for reliable information. If your company can be a good source of relevant material through reachable blog posts, then chances are that you are going to see a lot more traffic on your page. People will share, and genuinely use the information you provide, which means that they will most likely bookmark your website and come back again, repeatedly, for future reference.
Make your business a reliable authority in your industry
Well-written articles demonstrate your company’s abilities, strengths and knowledge. By blogging about topics that resonate with your industry, you are simultaneously marketing your company and your skills for your business, service and products.
With your write-ups, you are building trust too. The more you put yourself and your business out there as an entity that is well-versed in your industry, the more likely your consumer will trust you to supply them with what they need.
Develop a stronger relationship with your customer and peers
As I mentioned earlier, blogs are an excellent way to create deeper connections with customers and peers. By writing on your website’s blog, your clients, as well as potential clients and competitors in your field, will be able to get to know your business or product from a more personal level.
Additionally, based on the way blogs work, blogs posts allow for open discussions amongst frequent readers, casual readers, yourself, your staff, and your competitors.
If anyone has questions about anything, they will ask. Your quick answers will portray a readily available and knowledge company that is there for their customer. Unlike social media sites, a blog is searchable on your site and your website comments last longer than on a Twitter response or Facebook post, other customers will see your interactions too.
Convinced yet? Give Blogging a chance, I promise it won’t disappoint, and it might even be fun